Before we get started, we research your industry for competition, keywords, market size, and more. The next step is designing and hosting a web site. Your web site is the very first impression a potential customer gets about your business. LC Media creates a professional web site. Once your web site is ready, it requires different ways to drive traffic. Search Engines (Google, Bing, yahoo, and others) are one of the most important targets to increase your website traffic.
Below are some of the services we offer;
Search Engine Optimization (SEO)
This is a process of improving the volume and quality of traffic to a web site from a search engine via organic search results for targeted keywords. So, the earlier a site is ranked in search engines the more searchers will visit the site. SEO can also target different kinds of search, including local search, image search and industry specific vertical search engines. As a marketing strategy for increasing web site’s relevance, SEO considers how search engine algorithms work and what people search for. SEO efforts may involve a site’s coding, structure and presentation. Other noticeable efforts include adding unique content to a site, ensuring that content is indexed by search engines on time, and making the site more appealing to viewers.
Digital marketing, also referred to as online marketing, Internet advertising, e-Marketing is the marketing of products or services over the internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising or web marketing. The Internet has brought many benefits to marketing; one of which is serving as a very cheap source of advertising. The interactive nature of digital t marketing, both in terms of providing instant response, is also a unique quality of the medium.
Digital marketing ties together creative and technical aspects of the Internet, including design, development, hosting, advertising, and sales. Digital marketing methods encompass a wide range of services.
Pay Per Click (PPC)
This is an advertising model used on search engines, advertising networks, and content web sites or blogs where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s site. Advertisers bid on keywords they believe their target audience will use as search terms when they are looking for a product or service online. When a user types a keyword matching the advertiser’s keyword list, the sponsored ads appear next to or above the “natural” or organic results on search engine results pages or anywhere a webmaster chooses on a content page.
Social media uses what we term “wisdom of crowds” to connect information in a collaborative approach. Social media can be of different forms, including internet forums, message boards, wikis, videos, podcasts, pictures, and weblogs. Examples of social media services which we render are Google plus (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Twitter (social networking), Second Life (virtual reality), and Flickr (photo sharing).
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